ABOUT natural products nz 

The New Zealand natural products industry

Outstanding raw materials from clean, fertile soil and pristine waters, a track record of supplying quality products, leading edge scientific research and innovative people are all hallmarks of the New Zealand natural products industry.

More than 70% of New Zealand’s export earnings are derived from biology-based industries spanning human and animal health, agriculture, horticulture and other natural products.  Exports include finished products and ingredients destined for the food, cosmetics, nutraceutical and pharmaceutical industries. 

Conservatively estimated to be worth more than $500 million annually and growing, New Zealand’s natural products industry’s biggest foreign exchange earners are mussel extract powder, shark liver oils and fish oils, vitamin and mineral supplements, deer velvet, skincare body products and natural honey.

Internationally recognised as having a track record of stringent processing and food export regulations and the best animal health status in the world, New Zealand continues to develop a thriving natural products industry.

The voice of the New Zealand natural products industry

Natural Products New Zealand (NPNZ) is a national industry organisation representing the natural products, functional foods, complementary medicines, cosmeceuticals and nutraceuticals industries.

Founded in 2002 by industry and with support of the New Zealand Government’s business and export development agency, New Zealand Trade & Enterprise, NPNZ works to maximise the industry’s competitive advantage and increase the profile of New Zealand as a source of high quality natural products.

NPNZ led the first ever natural products industry formal trade mission to the United States, successfully raising its international profile and creating opportunities for manufacturers, ingredient suppliers, and marketers.  The organisation has also hosted New Zealand industry delegates at international trade fairs in Asia and Europe.

NPNZ provides a national voice for the New Zealand industry, representing members at all levels including communications with government, media, industry commentators and related professional bodies.