About Us
The New Zealand Natural Products Industry
New Zealand’s historical focus on agriculture and food production, its pristine environment, and wealth of unique resources have combined to create a lucrative and growing natural health and nutraceuticals sector.
From harnessing the antibacterial properties of manuka honey, to research and development that has identified a non calorific natural sweetener, the country has a long track record of identifying and exploiting the medicinal and nutritional uses of natural products.
Exports include mussel extract powder, marine oils, natural honey products, deer velvet, skincare, botanical and dairy products.
New Zealand’s natural products industry is worth NZ$760 million annually and growing, with major markets already established in Asia and North America, and a developing presence in Europe. Stringent processing and food export regulations, and a commitment to maintaining New Zealand’s world leading animal health status, underpin the expanding sector.
The Voice of New Zealand Industry
Natural Products New Zealand (NPNZ) is a national industry organisation representing the natural products, functional foods, complementary medicines, cosmeceuticals and nutraceuticals industries.
Founded in 2002 by industry and with support of the New Zealand Government’s business and export development agency, New Zealand Trade & Enterprise, NPNZ works to maximise the industry’s competitive advantage and increase the profile of New Zealand as a source of high quality natural products.
NPNZ led the first ever natural products industry formal trade mission to the United States, successfully raising its international profile and creating opportunities for manufacturers, ingredient suppliers, and marketers. The organisation has also hosted New Zealand industry delegates at international trade fairs in Asia and Europe.
NPNZ provides a national voice for the New Zealand industry, representing members at all levels including communications with government, media, industry commentators and related professional bodies.
Become a Member
Natural Products New Zealand (NPNZ) is the national industry organisation representing member companies involved in all aspects of the natural products industry, including nutraceuticals and dietary supplements, cosmeceuticals, functional and novel foods, and related service suppliers.
By enhancing the profiles of its member companies and giving a unified voice about the direction of the industry, NPNZ is actively developing New Zealand’s competitive advantage as a producer of high quality natural products and their ingredients.
NPNZ currently represents over 80 per cent of companies within the industry sector in terms of turnover, brands, and FTEs. We invite you to join NPNZ; participate in the digital marketing of New Zealand natural products and be part of a collective industry voice.
Benefits of Membership Include
- Recognised point of contact for information & advice on issues pertaining to all areas of the natural products sector
- Monthly newsletters keeping the members up-to-date on industry information
- Submissions to government on regulatory issues
- A voice in the emerging changes to regulation of natural products in New Zealand
- Access to relevant training and learning opportunities for management and staff
- Seminars & Workshops with industry experts
- International trade opportunities as NPNZ manages/supports offshore events & trade missions
- Networking opportunities with other industry counterparts
- Access to domestic and international sales leads and export enquiries
- A focus for unity in the natural health products sector
- Annual Industry Summit with member rates
- NPNZ website with Members Only Access providing up to the minute industry information
- Significant profiling of your company on the new NPNZ website
- Digital Marketing opportunities in key markets
- Subscription to New Nutrition Business, the international business journal of the food, nutrition and health industry
Link to NPNZ Membership Application 2010